Search for solutions to build fidelity among visitors to the Horse Show, in collaboration with Epitech students.
The “Salon du cheval” will take place from 4 to 6 December 2026 on the “portes de Versailles”. To support the 70,000 visitors expected to attend, we are proposing a scheme based on nudge marketing. We have created four visitor categories, a dedicated VIP route, a map (flyer or app) and kiosks for scanning wristbands and validating checkpoints. Accumulated points grant access to partner benefits. Each audience category will receive tailored goodies, and competitions will maintain engagement throughout the year.
Year
2025
Softwares
Illustrator
Photoshop
Gemini
Chat GPT
I would like to thank Salomé Olmo and Colin Roullé for the artistic direction, as well as Maëva Arroniz, Gustave Binet, and Julie Vincent for their algorithms. I would also like to express my gratitude to Albane Falcon, Calliste Durand-Guillain, Lucie Leseur-Billy, Lucie Tizot, and Léo Vandaële.
