Search for solutions to build fidelity among visitors to the Horse Show, in collaboration with Epitech students.
The Horse Show will be held from December 4 to 6, 2026, in Versailles. To support its 70,000 visitors, we are offering a system based on nudge marketing: four audience categories, a dedicated VIP route, a map (flyer or app), and terminals where visitors can scan a wristband to validate each stage. The points accumulated give access to partner benefits. Each category receives tailored goodies, and contests keep engagement high throughout the year.
Year
2025
Softwares
Illustrator
Photoshop
Gemini
Chat GPT
I would like to thank Salomé Olmo and Colin Roullé for the artistic direction, as well as Maëva Arroniz, Gustave Binet, and Julie Vincent for their algorithms. I would also like to express my gratitude to Albane Falcon, Calliste Durand-Guillain, Lucie Leseur-Billy, Lucie Tizot, and Léo Vandaële.
