My intention when creating the Neko Koora brand was to create a fun, colorful aesthetic, reminiscent of Japan’s kawaii culture. I then declined the labels for flavors that would be released each season.
This would create a constant sense of novelty for consumers. I then created a final poster in the form of a riddle to allow consumers to guess which would be the last taste of the year. This quiz will capture consumers’ attention in a fun way.
Software used: Illustrator, Indesign, Photoshop, Cinema4D and After Effects.