Artistic direction and communication.

Creation of a pair of fictional sneakers designed for teenage girls. This model is inspired by customized Air Force sneakers.


I wanted to design a neutral advertisement with a touch of modernity and femininity. To achieve this, I chose to focus my communication on a pair of customized Air Force One sneakers. Unable to find a high-quality image, I decided to redesign the shoe myself. As part of my project, I named it Daisy Air Force 2. It was the first time I had truly incorporated my own style into a design.

Year

2024

Softwares

Indesign

Illustrator

Photoshop

After Effect

Chat GPT