Creation of a fictional pop-up store dedicated to rare items, Formats. Inspired by Art Nouveau, its image is unique and resolutely contemporary.
Formats caters to customers who are passionate about antique and rare items. In this pop-up store, you can find real treasures! That’s what makes it so unique. The visual identity is inspired by the Art Nouveau decor of the pop-up store. I developed an identity that reflects the brand’s image while remaining modern.
